RIDE™ is a 45 minute pre-choreographed indoor cycling program that draws inspiration from Mountain Biking, Time Trials, Criterium racing and even the casual Sunday ride. RIDE is set to an inspirational soundtracks to take you on a cycling journey like no other.
Sai Designs was commissioned by Indoor Cycling to re-design a series of promotional posters and pop up banners for their Ride™ Indoor Cycling Instructor programs. We collaborated with Nick Bassett Photography to produce a series of cycling action shots to feature within the promotional materials.
A vibrant colour palette was used to communicate the upbeat tone of the programs, as was a tessellated geometric background design that references the tread of the bike tyres and the concept of individuals with a common passion learning and growing together.